“People think that stories are shaped by people. In fact, it’s the other way around.”
— Terry Pratchett, Witches Abroad

Stories touch people in ways that pure information, pure facts just can’t. With the rise of internet, the act of sharing information changed, became less personal. If we’re being honest, storytelling is just fancy marketing talk for bringing emotions back to the table because let’s stay honest — people remember stories, not products. So if a mere product photo just doesn’t cut it, why not get a little emotional? Let’s shape this story together.