{"id":180,"date":"2016-12-22T05:21:11","date_gmt":"2016-12-22T04:21:11","guid":{"rendered":"https:\/\/8degreethemes.com\/demo\/eight-sec\/?page_id=180"},"modified":"2022-10-22T00:35:31","modified_gmt":"2022-10-21T22:35:31","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/carolinkram.com\/de\/storytelling\/","title":{"rendered":"STORYTELLING"},"content":{"rendered":"<blockquote><p>\u201eManche Leute glauben, einzelne Personen g\u00e4ben Geschichten ihre Form. Das Gegenteil ist der Fall.\u201c<br \/>\n\u2014 Terry Pratchett, Total Verhext<\/p><\/blockquote>\n<p>Geschichten ber\u00fchren Menschen auf eine Art, bei der pure Information, reine Fakten nicht mithalten k\u00f6nnen. Je mehr Menschen das Internet nutzen, desto mehr \u00e4ndert sich das Teilen von Informationen \u2013 es wird weniger pers\u00f6nlich. Offen gesagt ist <em>Storytelling<\/em> nur schicker Marketingsprech daf\u00fcr, Emotionen wieder ins Spiel zu bringen, denn bleiben wir einmal ehrlich \u2014 Menschen erinnern sich an Geschichten, nicht an Produkte. Wenn also ein reines Produktfoto nicht reicht, warum nicht etwas emotionaler werden? Lass uns gemeinsam an der Geschichte feilen. <\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;People think that stories are shaped by people. In fact, it&#8217;s the other way around.&#8221; &mdash; Terry Pratchett, Witches Abroad Stories touch people in ways that pure information, pure facts just can&#8217;t. With the rise of internet, the act of sharing information changed, became less personal. Frankly, storytelling is just fancy marketing talk for bringing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-180","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/pages\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":9,"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/pages\/180\/revisions"}],"predecessor-version":[{"id":728,"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/pages\/180\/revisions\/728"}],"wp:attachment":[{"href":"https:\/\/carolinkram.com\/de\/wp-json\/wp\/v2\/media?parent=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}